Marketing Coordinator

Bayamon, Puerto Rico
Full Time
Marketing
Experienced
Cabrera Auto esta en busqueda de un Marketing Coordinator.
El Coordinador de Mercadeo ayuda al departamento de mercadeo de Cabrera Auto a coordinar y llevar a cabo sus iniciativas. Manejará aspectos tácticos y logísticos de campañas de publicidad, iniciativas de relaciones con la comunidad, actividades promocionales, eventos especiales, entre otros. Asistirá al Gerente de Mercadeo en la investigación / contratación de proveedores, creando reportes de tendencias de mercado, reportes de desempeño de campañas o iniciativas publicitarias, creando listas de correo, manejo de presupuesto y procesando facturas.

Resposabilidades:
  1. Debe conocer el mercado automovilístico/botes y/o relacionado, piezas, servicios, accesorios y rentals de autos y camiones.
  2. Realizará un seguimiento de los datos de ventas, llamadas, registro de clientes prospectos, mantendrá un inventario de materiales promocionales, planifica reuniones, mantiene bases de datos y preparará informes relacionados al mercadeo de la empresa.
  3. Realizará documentación y monitoreo de las tendencias de mercadeo y las cuentas de redes sociales de la empresa.
  4. Colaborará en la implementación de campañas de mercadeo y publicidad mediante el plan designado. Proveerá apoyo a estrategias, planes y objetivos de mercadeo en conjunto con el Gerente de Mercadeo.
  5. Planificación y organización de presentaciones promocionales; y actualizará el calendario de las actividades de mercadeo.
  6. Administrará los listados de inventarios publicados de autos nuevos y usados, botes, servicios mediante la coordinación con el Gerente de Mercadeo, en las propiedades digitales de la empresa, tales como sitio web, clasificados, entre otros. 
  7. Apoyo en el desarrollo de contenido para plataformas de redes sociales, sitios web, correo directo, campañas de correo electrónico y/o medios impresos. Asegurando una voz de marca consistente en todos los canales y editando materiales de marketing en cumplimiento con leyes locales y federales. 
  8. Revisará la utilización de los presupuestos comparando y analizando resultados reales con planes y pronósticos.
  9. Trabajará con el proceso de órdenes de compra (PO’s) y reconciliación de cuentas a pagar / cobrar en conjunto al Gerente de Mercadeo y el equipo del Departamento de Contabilidad.
  10. Realizará otras tareas relacionadas a la gestión de iniciativas de mercadeo y/o administrativas de ser necesario, acorde a las metas del negocio
  11. Servirá como enlace directo entre el Gerente y los “Brand Ambassadors” de los respectivos concesionarios, en cuanto a adiestramientos, servicios al cliente, manejo de programas con el BDC y programas de atención al cliente.
  12. Otras tareas relacionadas al negocio y departamento podrán ser asignadas por el Gerente inmediato.
  13. Disponibilidad para laborar fines de semana cuando sea requerido.
Cabrera Auto:
Cabrera Auto es una industria líder en venta, alquiler y servicio de autos en Puerto Rico con mas de 50 años en Puerto Rico. Nuestra cultura organizacional es una de crecimiento e innovación. Siendo nuestro enfoque primordial el servicio al cliente.

Beneficios:
  • Plan Médico
  • Plan de Retiro (401k)
  • Vacaciones
  • Enfermedad
  • Seguro de Vida
  • Short Term Disability
  • Bono de Navidad
  • Descuentos en nuestros productos 
Patrono con Igualdad de Oportunidad de Empleo/Acción Afirmativa.
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